Earth Markets
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Projects and Recent Work


Review the presentation from an Efficiency Cities Network roundtable Earth Markets participated in on June 8, 2010 about marketing, entitled "Mainstreaming Market Demand."

Below are a sampling of recent projects including the 
"Neighbor to Neighbor Energy Challenge," a comprehensive program model for residential energy efficiency, and a national precedent for residential participation in energy efficiency credit markets.  

 

"Neighbor to Neighbor Energy Challenge" - A Comprehensive Program Model for Residential Energy Efficiency

Earth Markets developed a comprehensive community-based residential energy efficiency program, the “Neighbor to Neighbor Energy Challenge” with several best-in-class non-profit, for-profit, academic and state organizations for marketing, community outreach, behavior strategies, energy efficiency lending, measurement & verification, and performance incentives. 


The program is designed to accelerate demand for a portfolio of efficiency and clean energy actions - from simple conservation steps and lighting to ultimate home retrofits and solar installations. It offers a scalable approach to residential energy efficiency by employing a community action platform to reach consumers, combined with marketing, consumer financing, and the sale of aggregated energy savings in emerging environmental markets. 


Program Goals

Target participation of 10% of households to set specific, measurable stretch goals of 20% of energy savings and clean energy usage, providing a portfolio of actions and support to help achieve those goals. 


Communities

Earth Markets recruited 14 municipalities in Connecticut to participate in a pilot and jointly apply for federal funding. These communities are clustered in 4 regions of the state and represent a total population of 260,000 residents with about 100,000 homes in a mix of suburban densities and rural settings. 

Approach 

  • Community-based social marketing strategies

  • and...Performance-baswed rewards at the municipal level

  • to...Accelerate and aggregate demand for residential programs

  • then...Track and report back to towns and residents their collective outcomes 

 

The key to this approach to get residents on a "food chain of sustainable energy usage" and motivate them to take initial easier actions - then continue to engage with them to increase their levels of energy savings and clean energy usage through a comprehensive portfolio of affordable actions that are supported by marketing, outreach and behavioral strategies. 


Partners

Earth Markets has collaborated with the following best-in-class partners to develop this program model for Connecticut communities: AFC First Financial, Clean Water Fund, Connecticut Clean Energy Fund, Connecticut Energy Efficiency Fund, Efficiency 2.0, Massachusetts Institute of Technology, SmartPower, and Student Conservation Association. 


Projected Outcomes and Impacts

Our analysis indicates this type of comprehensive and sustained approach will delivery energy savings at an all-in cost of 20% or less than the incumbent residential program approach in Connecticut. Ongoing customer engagement is critical for this type of cost-effectiveness: once you recruit a customer, you can't lose them - you have to keep them engaged and continue to communicate with them about opportunities to move up the "food chain of sustainable energy." 

Additional Information
A fact sheet for the "Neighbor to Neighbor Energy Challenge" is available for additional information about the project, as well as a presentation with more details.

Please contact Earth Markets if you are interested in how this program model can be adapted for your community or region. 


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National Precedence for Residential Participation in Energy Efficiency Credit Markets

The Connecticut Community Energy Savings Project is an effort by Earth Markets to help residential electricity customers participate in environmental markets – like renewable portfolio standards (RPS), energy efficiency resource standards (EERS), and carbon offset projects.  By allowing residential ratepayers an opportunity to participate in these markets through aggregation of verified energy savings, policymakers can turn a public policy cost into a public policy benefit. 

 

In Connecticut, Earth Markets helped establish a national precedent for aggregating residential energy and demand savings through the Class III RPS – the state’s EERS – that allows households an opportunity to participate and benefit from the emerging environmental markets for clean energy, energy efficiency, and climate change. 

 

  • To learn more about the Connecticut EERS (or Class III RPS), read a white paper produced by Earth Markets called “Advancing Residential Energy Efficiency through the Use of Tradable, Verifiable, and Credible Energy Savings Certificates” – click here.

  • To learn more about the legislative and regulatory processes that led to the creation of the Connecticut Class III RPS and the ability for residential ratepayers to participation in it, read a white paper produced by Earth Markets called “The Creation of an Energy Efficiency Resource Standard and Process for Allowing Residential Aggregation” – click here.
  • To learn more about the public policy proposals suggested by Earth Markets, SmartPower, and Efficiency 2.0 to the Connecticut General Assembly to improve the Class III RPS, read "PolicySmart Proposals that Support an EnergySmart Connecticut" – click here.

As the U.S. debates energy and climate change policy, it should be acknowledged that residential customers should be able to participate in the environmental markets that these public policies propose to institute.


Connecticut Community Energy Savings Project

In Connecticut, a leading state in clean energy, energy efficiency and climate change, there is an engaged citizenry at the community level focused on taking action to help our state transition to a 21st century clean energy economy.  In 2005, the Connecticut Clean Energy Communities program was launched by the Connecticut Clean Energy Fund.  This program was created by Earth Markets Co-Founder and Chief Community Officer, Bryan Garcia, as a way to engage and reward local citizens to support clean energy through municipal resolutions and sign-ups to the CTCleanEnergyOptions program.  

 

Through the Connecticut Community Energy Savings Project, Earth Markets proposes to work with local citizen leaders in Connecticut’s Clean Energy Communities to advance residential energy efficiency initially through the installation of energy star compact fluorescent light bulbs (CFLs).  Earth Markets seeks to demonstrate through a pilot project that renewable energy credits can be created and sold into the market through the aggregation of residential energy savings from more efficient lighting.